The firm

HLT was founded in 1990 in Firenze, Italy. Today the firm relies on five partners and on the professional support of other cooperating lawyers, active in the firm’s offices in Firenze and Bolzano. In addition, HLT has a stable business relationship with a law firm located in Frankfurt/Main. It is also part to an international network of law firms with a special focus on marketing and advertising law, the Global Advertising Lawyers’ Alliance.

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Thoughts on gender stereotypes and discrimination in advertising

14 August 2017 - Language: English > Felix Hofer

The use of stereotypes with gender discrimination in advertising is not exactly a new issue. Recently the Press reported about the ASA in the UK announcing new standards, meant to offer the advertising industry guidelines, specifically dealing with the use of gender stereotypes in advertising.

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DPA offers guidelines for protecting personal information on vacation

5 August 2017 - Language: English > Felix Hofer

The Italian Information Commissioner, feeling that people, while on vacation, tend to have a – sometimes excessively – relaxed attitude and to adopt less caution as to their personal data, issued an alert on the DONTs to consider while vacationing at the beaches or in the mountains.

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Tougher times for influencers on the horizon.

27 July 2017 - Language: English > Felix Hofer

The Italian Market and Fair Competition Commissioner - the local Anti-Trust Authority, also in charge of preventing and pursuing misleading advertising practices – is focusing its attention on influencer marketing on social media, such as Facebook, Instagram, Twitter, Youtube, Snapchat, Myspace.

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Via Carlo Botta, 2
I - 50136 - Firenze
Tel. +39 055 5535166 - Fax: +39 055 578230

Via Dante, 20/A
I - 39100 - Bolzano
Tel. +39 0471 051759 - Fax : +39 0471 051760